Pinnacle Virtual Care Brand System
TypeBrand Identity· Visual Systems · Marketing
Year2026
RoleDesigner ·Creative Director· Curator
ToolsClaude · Figma Suite · Firefly
TeamNathanael Elias
Brook Dagne
Overview:Pinnacle Virtual Care is a comprehensive brand identity system developed to support the organization's growth across print, digital, and presentation environments. The project includes visual identity development, presentation design, business cards, communication materials, and brand guidelines, creating a cohesive system that balances professionalism, trust, and accessibility.
Problem:Pinnacle Virtual Care needed a cohesive visual identity that could scale across presentations, print materials, and communication assets. Existing brand touchpoints lacked consistency, creating an opportunity to establish a more unified, trustworthy, and approachable healthcare brand.
1.PITCH DECK DESIGN
Brook Dagne
Chief Executive Officer
admin@pinnaclevca.com
pinnaclevca.com
Remote Support That Feels Like Presence
720-251-2818
Pinnacle
Designed a presentation system that communicated Pinnacle Virtual Care's services, care model, and organizational vision through a clear and cohesive visual language.
Developed a business card system that extended the Pinnacle Virtual Care visual identity into print, balancing professionalism, trust, and approachability through a cohesive design language.
2.BUSSINESS CARDS
3.VISUAL IDENTITY SYSTEM
Approach
Applied existing brand standards—including typography, color systems, logo guidelines, and visual principles—to create a cohesive identity across presentations, print materials, and communication assets while extending the Pinnacle brand into new touchpoints.
Heading
Body
/TYPOGRAPHY
/COLOR PALLETE
Plus Jakarta Sans
Outfit
/LOGO
Outcome: